Olympic Air and GNTO (EOT) cooperation for the promotion of Greek Tourism
Olympic Air and Greek National Tourism Organization (EOT) have launched an ambitious advertising campaign, starting by mid-June 2012, in order to promote Greek Tourism in five countries: Turkey, Israel, Romania, Cyprus and Serbia. This cooperation became effective under a Memorandum of cooperation signed by Olympic Air and GNTO, in order to form the necessary synergies to jointly support the greek tourist product.
The common objective is to promote Greek tourism and services as well as the country's image abroad. This year the central idea is to promote the Greek summer, especially in combination with the unique landscape and rare beauty of our country. Actions include outdoor advertising at selected locations for maximum exposure to the general public as well as dynamic exposure on the Internet. The campaign was designed and implemented on behalf of Olympic Air by Cream advertising member of Fortune group of companies.
The airline industry remains the primary mean of transport for tourists around the world and Olympic Air offers the largest network of domestic passenger traffic within the country. In this context Olympic Air and GNTO jointly plan their future actions to further promote the greek tourism market internationally.